Retail Media Planning
Channel maps, media calendars, and placement priorities that match how Thai retail formats actually sell.
We build retail media plans that connect brand objectives to the shelves, endcaps, and digital screens shoppers meet in store and on retailer apps. Plans cover format selection, flight timing around trade promotions, and clear roles for brand, retailer, and field teams.
What you receive
- Retailer and format shortlist with rationale
- Quarterly media and promo calendar
- Placement briefs for screens, shelves, and digital
- Budget allocation across on-site and off-site retail media