Insights
Notes from coordination work
Short pieces on calendars, briefs, and retailer realities—written for trade and brand teams.
Timing Retail Media With Trade Promotions
Why media flights and promo mechanics need the same calendar—and what breaks when they do not.
What Retailers Expect From Brand Partners
Buyers and retail media managers look for clarity, realism, and respect for store operations.
Field Briefs That Survive the Aisle
How to write instructions merchandisers can use when the store is busy and the plan changes.
Reading Shopper Moments in Modern Trade
A practical way to map where retail media should support the path from list to basket.